Free resource
Website Launch Checklist
A simple checklist to help you plan the pages, messaging, conversion points, and essentials your website needs before launch.
Resources
The Small Business Toolkit
The tools, templates, and resources I recommend to help you build a smarter, simpler business.
What are you trying to do?
A quick note: Some links on this page are affiliate links, which means I may earn a commission if you choose to purchase through them—at no additional cost to you. I only recommend tools I use, trust, or would confidently recommend to a client.
Build
01
Build a Website That Actually Supports Your Business
Get clear on what your website needs before you start designing pages, choosing tools, or worrying about the details.
Recommended tool
Lovable
Lovable helps you turn your website idea into a functional website quickly without starting from scratch.
Sign up through my link and get 10 extra credits.
Build My Website with LovableCapture
02
Turn Website Visitors Into Leads
Make it easy for potential customers to take the next step instead of leaving your website without engaging.
Free resource
Small Business Lead Capture Starter Kit
A practical guide to the forms and lead-capture points your business actually needs, including inquiry forms, applications, discovery forms, lead magnets, and client intake.
Recommended tool
Tally
A simple way to create polished forms, applications, surveys, and client intake experiences without complicated software.
Create My Forms with TallyNurture
03
Stay Connected After Someone Finds You
Build a simple email system that keeps potential customers connected to your business without requiring constant manual follow-up.
Free resource
Simple Email Marketing Starter Guide
A beginner-friendly guide to your welcome email, lead magnet delivery, newsletter, and basic nurture sequence.
Recommended tool
Flodesk
An easy-to-use email marketing platform for creating beautiful emails, opt-ins, and simple nurture sequences.
Start My Email ListCreate
04
Create Content Without Starting From Scratch Every Week
Give your content structure so you know what to post, why you're posting it, and what action you want people to take.
Free resource
30-Day Small Business Content Planner
A simple planning framework to help you organize educational, credibility-building, personal, promotional, and conversion-focused content.
Recommended tool
Canva
Create consistent branded social media content, presentations, lead magnets, and marketing assets without needing to be a designer.
Create My Content in CanvaGet Found
05
Help the Right People Find Your Business
Start improving your online visibility with a few foundational SEO steps before investing in a complicated SEO strategy.
Free resource
DIY SEO Quick-Start Checklist
A straightforward checklist covering page titles, meta descriptions, headings, keywords, alt text, Google Business Profile, Search Console, and basic local SEO.
Recommended tool
Semrush
Use Semrush to research keywords, evaluate your website, understand competitors, and uncover opportunities to improve search visibility.
Check My SEO with SemrushNeed a deeper look?
I also offer comprehensive website and SEO assessments for business owners who want to know exactly what is working, what isn't, and what to prioritize.
Explore Website & SEO ServicesPlan + Organize
06
Turn Ideas Into Clear Plans—and Plans Into Systems
Give your ideas somewhere to go. Map out what you're building, make better business decisions, and then organize the work so it actually gets done.
Free resource
Small Business Planning + Operating System Starter Kit
A practical framework for mapping your business priorities, offers, customer journey, projects, content, tasks, and systems in one clear structure.
Tools I recommend
Miro = figure it out · Notion = run it
Miro
Figure it outMiro is my go-to recommendation for visually mapping ideas before you build. Use it for customer journeys, offer architecture, website planning, brainstorming, quarterly planning, and turning messy ideas into something you can actually see and act on.
Best for planning, mapping, and figuring things out.
Map Out My Business in MiroNotion
Run itNotion is a flexible workspace for turning your plans into an organized operating system. Use it to manage projects, clients, content, SOPs, ideas, tasks, and internal knowledge.
Best for managing, documenting, and running the work.
Organize My Business in NotionAI
07
Use AI Without Losing Your Human Edge
Practical ways to fold AI into your business so it supports your thinking, speeds up execution, and still sounds like you.
Free resource
Coming soonAI Tools Starter Guide
A curated look at the AI tools worth knowing for small business owners, plus where they fit into your workflow.
Tools I recommend
ChatGPT
A flexible writing and thinking partner for drafting, brainstorming, and clarifying ideas.
Coming SoonClaude
Strong for longer-form content, analysis, and turning rough notes into structured output.
Coming SoonNotion AI
Built into your workspace to summarize notes, generate content, and organize ideas faster.
Coming SoonNext step
Not Sure What Your Business Actually Needs?
These resources are designed to help you take action on your own. But sometimes the hardest part isn't finding another tool—it's figuring out what to prioritize.
If you're not sure what's working, what's getting in the way, or what you should focus on next, I can help you see the bigger picture.
01
DIY
Use the free resources and templates.
02
DIY + Tools
Use my recommended platforms to build your own systems.
03
Work With Me
Get a personalized assessment, clear priorities, and hands-on strategic support.